Training & Development

At LOFB, we believe that an investment in our LOFB Global Ambassadors is an investment in our future.

Our training and development programme is a key pillar of our programmes success. Through it we make sure our LOFB Global Ambassadors are as prepared as possible before taking on their new roles. We have developed a unique training and development programme called the L.O.V.E. Training & Development  Programme

We told you its about personifying LOVE. Our LOVE Training & Development Programme is made up of 4 key elements:

L: Life Long Learning

O: Open Minded 

V: Vigilent 

E: Experiential 

No matter how young or how old , how many years of experience you have... the one thing we know at LOFB is that education and knowledge is a never ending journey - we love learning new things every single day ! .  As a n LOFB Global Ambassador we will teach you about the the fine details of the industry verticals we are in, from the seedlings planted in Nicaragua through to the stitching process for our Activewear, and  formulations for our Fragrances  nd how we work with our Retail Partners and all the steps in between. You will learn about the economic, political  and regulatory influences on our industry  and the ever evolving nature of those impacts. You will learn  practical sales skills, field marketing skills, how to organise events, how to establish relationships with co-sponsors  -and how these things change every day and no day is the same !

In this part of our training we will equip you with the skills to be able to spot opportunities that others just can't see. How to keep an open mind to new and innovative ideas. How thinking outside the box will open up new opportunities  to help you succeed in our shared mission and goals . We Love challenging the norms, we love being creative, we love doing things differently to others ... its core to our DNA and we will equip you with those similar thought processes - to help you see the unseen !

There simply no room in our business for those who do not comply with the various rules and regulations that apply to our business and our industry verticals. 

For  us to be loved as a brand, we must be respected, and to be respected we must ensure we comply with whatever oversight is imposed on us in any of our sectors that we operate in . 

As part of the training we will outline these to you. 

However to make life very simple for our  Global Ambassadors we have developed various digital processes and systems ( The LOFB Operational System)  which ensure that we comply with our overall legal and regulatory obligations. 

Some of those systems may seem like they not relevant or menial but anything less than 100% compliance with the system is simply not negotiable for us. 

We  must all remain vigilant to ensure we are  all complying with the obligations imposed on us by others and that the LOFB  Operational System is being complied with so we can all remain in business and help achieve our mission. 

To enjoy an LOFB product you need to experience  it. For example the art of experiencing an LOFB  Cigar is more than just light it up and puffing away or experiencing our LOFB Fragrance range is more than spraying it on. There are flavour profiles, subtle notes and smells, all evoking memories of times past and future adventures . The art of experience is often in the telling of stories.

At LOFB we love story telling. It creates connection authenticity, it envelopes the listeners and takes them to another place.  Experiences  can also be physical. Being in a unique location,   unique sounds, smells or tastes. We love providing our members with unique experiences that create lasting memories.

So to create top of mind positioning  for our brand we need to touch people through experiences.. We will share with you some ideas and some examples of how to create those , share those and make an LOFB product experience a truely memorable one !

Learning through doing plays a huge part in the learning and development of our LOFB Global Ambassadors but we feel that regular feedback  is essential as this allows you to learn, up-skill and gain a better perspective on both your strengths and weaknesses .

Each LOFB Global Ambassador is given clear performance measures, so they know what success looks like for them and as the eyes and ears of our brand across the globe, our Global Ambassadors report back on a regular basis on what they experience in market. LOFB Global Ambassador insights are invaluable to the brand.