We were founded in 2023 with a mission to raise awareness and initiate meaningful conversations about men's mental health, a topic often overlooked in society. Founded by Australian-born entrepreneur Adam Levine LOFB aims to break the stigma surrounding men's mental health issues by fostering camaraderie and support within our community
Inspired by his personal journey of overcoming mental health challenges, Adam founded LOFB to provide a platform ( both virtual and real world ) for men to open up about their emotions and seek support. Understanding the importance of giving back, LOFB pledges to donate 40% of its net profits s to organisations dedicated to helping men cope with emotional and psychological issues .
The core philosophy of LOFB is embodied in the term "chewing the fat," which means to meet and chat in a leisurely way. LOFB is about creating a community of men “Fat Bastards” who are strong enough to express their emotions openly, support their friends wholeheartedly, and challenge societal norms surrounding masculinity.
By embracing the values of camaraderie, vulnerability, and empathy, LOFB seeks to empower men to prioritise their mental well-being and support each other on their journey to mental wellness living authentic lives and smashing the fake Mask of Masculinity that is imposed on men from day dot !
Copyright © 2024 LOFB Ambassador Programme and LOFB International LLC - All Rights Reserved.
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